Brand Collaboration: Coffee X Facebook's 'World Size Coffee'

In December 2020, we teamed up with Facebook for the ‘Facebook Good Causes Day World Size Coffee’ at our Coffee Tin Hau outlet, running from 1 to 18 December. The aim was to bring the community together and offer a helping hand to people in need.

Campaigns that tie a product to a data point work best when the statistic is sourced and shown clearly. Before copying this kind of format, check the data behind it and make sure the message stays relevant to the audience.

With the World Size Coffee, we shared data insights with mental health data across the world, to customers according to the % of coffee customers ordered.

With the special idea of “Drink Less, Donate The Rest”, we donated part of the coffee sales proceed of the campaign to Facebook #HearForYou Mental Health Program’s NGO Partners.

Customers chose a share between 10% and 100%, and were served a ‘World Size Coffee’ with a data insight about mental health printed on the cup. For example, a finding that 30% of people feel anxious when they cannot reach their phones came with a cup filled to 30% of its size.

With this campaign, the beneficiary organizations include Agent of Change, Caritas Youth and Community Service, The Hong Kong Federation of Youth Groups (HKFYG), St. James’ Settlement – Official and The Samaritans Hong Kong.